How a Cleaning Service Attracted 70% New Customers in 3 Months with Ads
A mid-sized cleaning company in the USA offered residential and commercial cleaning services but struggled to consistently attract new clients. While they had loyal repeat customers, relying solely on word-of-mouth limited growth and revenue predictability.
Business Type: Residential & Commercial Cleaning Services
Location: Midwest USA
Team Size: 25 employees
Target Market: Homeowners, offices, and small businesses
The Problem
- Inconsistent leads: Client acquisition depended heavily on referrals.
- Limited online presence: The company’s website and social media profiles were outdated and underutilized.
- High competition: Nearby cleaning services were running active online campaigns.
- Scaling challenges: Difficulty filling schedules during peak months.
The company needed a reliable system to attract new clients, maximize ad spend, and increase bookings.
The Solution
The cleaning company launched a combined Google Ads + Facebook Ads campaign to target both immediate service seekers and broader awareness:
1. Google Search Ads
- Targeted high-intent keywords like “home cleaning services near me,” “office cleaning company,” and “commercial cleaning services.”
- Used geo-targeting to focus on neighborhoods and commercial districts within service areas.
- Optimized ad copy with clear CTAs: “Book Your Cleaning Today” and “Get a Free Quote.”
Impact: Delivered highly relevant clicks from users actively searching for cleaning services.
2. Facebook Ads
- Ran visually engaging campaigns highlighting special offers: first-time customer discount, seasonal cleaning packages.
- Targeted homeowners and business owners based on location, interests, and demographics.
- Retargeted website visitors who didn’t convert on their first visit.
Impact: Expanded brand awareness and captured leads not actively searching on Google.
3. Landing Page & Booking Optimization
- Created a dedicated booking page for residential and commercial services.
- Simplified contact forms to reduce drop-offs.
- Added testimonials, before/after images, and clear service descriptions.
Impact: Website conversion rate improved from 1.2% → 4.5%.
The Results (After 3 Months)
- 70% of new customers came directly from ads.
- Total inquiries increased by 2.8X compared to the previous quarter.
- Cost per new customer decreased by 45%.
- Improved booking consistency, with schedules filled more predictably during peak periods.
The Impact
The cleaning company successfully expanded its client base, achieving both revenue growth and market visibility. New clients not only booked one-time services but also converted into recurring contracts, providing a predictable monthly income stream.
Key Takeaways
- Search Ads Capture Active Buyers: People actively searching for cleaning services convert faster.
- Social Ads Build Awareness: Facebook campaigns reach potential clients who aren’t yet searching online.
- Optimized Booking Pages Reduce Drop-Off: Simplified forms and clear CTAs drive higher conversions.
- Track Cost per Customer: Helps allocate budget toward the highest-performing channels.