How a Dental Clinic Tripled Inquiries in 3 Months with Google & Facebook Ads
Background
A dental clinic in the USA had an established practice but struggled to attract a consistent number of new patients each month. While their reputation in the local community was strong, competition from nearby clinics with aggressive digital advertising strategies was making it harder to stay visible online.
The clinic realized that to grow sustainably, it needed to build an online presence and actively reach potential patients searching for dental services.
The Problem
The clinic faced several key challenges:
- Unpredictable patient flow – New appointments heavily depended on walk-ins and word-of-mouth referrals.
- Limited digital presence – Their website wasn’t generating meaningful traffic or inquiries.
- Local competition – Other clinics in the area were already running online ads and appearing first in search results and on social media feeds.
- High marketing costs – Offline promotions (flyers, print ads) were costly and hard to track in terms of ROI.
The clinic wanted a reliable, measurable system to increase inquiries, maximize ad spend, and compete effectively online.
The Solution
The dental clinic launched an integrated Google Ads + Facebook Ads campaign with the following strategy:
- Google Search Ads
- Targeted high-intent keywords such as “dentist near me,” “emergency dental clinic,” “teeth whitening services,” and “family dentist in [city].”
- Used location targeting to focus only on patients within a 10-mile radius.
- Implemented ad extensions (call buttons, appointment links) for faster conversions.
- Facebook Ads
- Designed visually engaging ads highlighting special offers (free check-up for first-time patients, discounts on whitening treatments).
- Used demographic and interest-based targeting to reach families, working professionals, and young adults.
- Retargeted website visitors who didn’t book an appointment on their first visit.
- Landing Page Optimization
- Created a mobile-friendly appointment booking page with clear CTAs: “Book Your Appointment in 2 Minutes.”
- Displayed testimonials, Google reviews, and treatment packages to build trust.
- Conversion Tracking
- Tracked calls, form submissions, and appointment bookings.
- Monitored cost per inquiry and adjusted ad spend between Google and Facebook based on performance.
The Results
Over 90 days, the integrated campaign delivered strong outcomes:
- 3X increase in patient inquiries compared to the previous quarter.
- Lower cost per inquiry compared to offline advertising.
- Balanced lead flow from both Google (high-intent searches) and Facebook (brand awareness + promotions).
- Clinic’s website traffic grew by 120%, with most visitors coming from ads.
The Impact
The clinic successfully grew its monthly patient base, filling appointment slots that previously went unbooked. The increase in new patients not only boosted revenue but also improved long-term retention as many converted into repeat clients.
The ability to track ROI clearly showed the management team where marketing dollars were working best. This data-driven approach gave them the confidence to continue investing in digital campaigns as a core part of their growth strategy.