How an Architecture Firm Generated 45 Inquiries in 3 Months with Search Ads
Background
An architecture and design firm based in the USA had built its reputation through word-of-mouth, industry referrals, and a portfolio of successful residential and commercial projects. While these methods worked in the past, they limited growth opportunities. The firm recognized the need to adapt to the digital-first world, where potential clients increasingly begin their search online.
The Problem
Despite having a strong brand and portfolio, the firm faced several challenges:
- Inconsistent client inquiries – The flow of leads depended largely on personal networks and offline referrals.
- Lack of online visibility – Competitors with smaller portfolios but stronger digital presence were ranking higher in search results.
- Missed opportunities – High-intent prospects searching for architects online were not discovering the firm.
- Scaling difficulties – Without a predictable system for attracting new business, long-term growth remained uncertain.
The leadership team wanted a solution that would attract qualified leads, improve visibility in their region, and deliver measurable ROI.
The Solution
To address these challenges, the firm implemented a Google Search Ads campaign with a structured, data-driven strategy:
- Keyword Strategy
- Researched and targeted high-intent keywords like “residential architects near me,” “modern home design architect,” and “commercial building architects.”
- Negative keywords were applied to filter out irrelevant traffic and reduce wasted spend.
- Geo-Targeting
- Focused ads on the firm’s service areas within a 25-mile radius.
- Ensured budget was invested only in reaching nearby prospects likely to convert.
- Ad Copy Optimization
- Highlighted the firm’s strengths: award-winning designs, years of expertise, and portfolio diversity.
- Used clear CTAs such as “Book a Consultation Today” to drive direct action.
- Landing Page Improvements
- Built a conversion-focused page with client testimonials, featured projects, and inquiry forms.
- Integrated a “Click-to-Call” button for mobile users to make contacting the firm effortless.
- Conversion Tracking
- Installed call tracking and form submission tracking.
- Monitored cost per conversion to measure ROI accurately.
The Results
Within just 3 months, the campaign delivered impressive outcomes:
- 45 qualified inquiries (combination of phone calls and form submissions).
- Average cost per inquiry: $42, significantly lower than print or magazine advertising.
- Search visibility improved — the firm consistently ranked on the first page for high-value local searches.
- Generated residential design inquiries, as well as commercial project opportunities, diversifying the pipeline.
The Impact
The campaign directly contributed to securing multiple new projects, including:
- A high-value residential villa design.
- A commercial renovation project with long-term revenue potential.
The firm not only saw immediate results but also developed confidence in digital marketing as a reliable growth channel. Unlike referrals, which were unpredictable, search ads provided a steady and measurable stream of opportunities.
Client Reflection
The firm’s leadership highlighted that investing in search ads provided clarity and control over lead generation. Instead of waiting for word-of-mouth, they could now:
- Predict lead flow.
- Allocate marketing budgets with confidence.
- Focus on delivering quality architectural services while inquiries steadily arrived in the background.